Mitt Romney's "Etch A Sketch" Comment, but some things you can't shake off

An "Etch A Sketch" Romney campaign gaffe is spreading around the Internet like wildfire. The comment that sparked controversial debate is as quote:

Everything changes. It's like Etch A Sketch. You can shake it up and we start all over again.

Soon after the comment, several political rivals including the Democrats seized the opportunity to attack Romney. Democrats even produced a YouTube clip entitled "Mitt Romney: Some Things You Can't Shake Off".